The Horizons Unexplored in Europe

The European IT industry is a mix and match of both the off-shoring nations and hi potential developed nations. It could be categorized in two segments 1) Low cost off-shoring destinations 2) High cost client nations.

Here I would concentrate on strong IT nations with high development costs involved.

Europe has been considered as a secluded part if we talk about the international software industry. It has never been in the open to give a direct competition to other major countries in the world. Having humungous potential in terms of IT and software; countries like Germany, Netherlands, Switzerland, etc. have a per-set and mature IT/software industry with years f experience in the field but the main thing to note here is that it has never been approached with full force by service providing nations like India China specially from the Asian region

Reason: The per-set notion that language is a major barrier in the way and communication with European countries would be a challenge. Being in the industry for some time I have felt that companies feel that targeting these countries would be a waste of time and money as no one would entertain a sales person speaking English or it would be difficult to make the techies understand the requirements because of the communication gap.

All the above concepts were true till the last decade when these countries were concentrated to themselves. Now Germany is working actively in the international market be it any industry, mechanical, automobile, food, defense or IT. They have changed their corporate culture to a much international culture. 90% Germans in the business speak and understand English. They are ready to work with the international companies or are willing to go for off-shoring their services as this is the horizon unexplored for them. As it being a virgin market the rate difference is still huge and still intact.

The Europeans have started to welcome the concept of off-shoring and its time nations like India, China apart from concentrating on their traditional market USA on to Germany, Netherlands, etc.