The World has Shrunk

The world has shrunk to a click of the mouse. You can access any data you can think of if you know where and how to look for.

As the world has shrunk so is the market place or the business domains. Now you don’t need to travel to the corners of the world and promote your business. Now you don’t have to employ a large force to promote your word and make a brand in the market. Its no longer about the company size the marketing team or the availability of the budget. It has all come up to a stage where it only involves the knowledge of the social and professional media and networking forums on the internet to promote your business.

The term is online marketing social media marketing, online promotion and so on. It all means the same. No matter what size your company is and no matter what size the marketing team is you can reach out to the world in the least efforts possible. It was once said “The pen is mightier than the sword” I would like to reframe it “net is the mightiest”

Now there are many networking forums, social networking forums, professional networking forums, online markets, online business portals for bidding in projects, online directories which are industry and geography specific. In short you just need to know the potential on this network called Internet and promote your business.

I would say the budget of your marketing activities has come down from millions in investment to a couple of hundred, that’s your internet bill.

Companies from big to small are adopting this trend and are making their presence in the global arena. Some of the companies have moved from their traditional style of marketing to the latest trends and in fact have a separate department for online promotion and marketing.