The Indian Defense Industry

The market trends in India have been changing but what has not changed much in terms of the market trends is the Defense market. India has been one of the potential markets for defense companies all around the world. It has been for a about half a century now that the defense companies have found India and Pakistan as one of their target markets.

The major countries involved in defense market are Russia, Germany, USA, UK, Israel, France and China. These are the companies which dominate the defense market in the world and each country has its own specialty in which they excel in. Like Israel is famous for its small and hand held weapon industry and produces one of the best handheld weapons in the world. Germany has the best tanks in the world, US has the best tactical equipments and air borne vehicles in the market.

The Indian subcontinent has been the market for some of the best defense companies like: Lockheed Martin (US), Northrop Grumman (US), Thales (France), Israel Weapon Industry (Israel), E Bit Systems (Israel), Sikorsky (US), Sukhoi (Russia) and many more. Even there are many Indian agencies which have come up with some very good defense products.

DRDO, HAL, Gun factory board, ISRO are working on new research projects and coming up with better products. But the only question mark is is the effort in the right direction and is the pace of advancement right? I say this because we have the best naval ship and submarines facilities in the world but still we buy submarines and retired ships from Russia and other countries. The Arjun tank took such a long time that till the time it was out the technology was obsolete. Tejas, when in the final phase of development the scientists realize it’s a light weight combat aircraft and the engine used is not powerful enough to lift the assault weapons.

India has the capability and the technology to implement it but we always lack the system needed for that technology to work in the right direction and on right time.

Software Industry Changing its CG

In the last half decade the global software market has seen the center of gravity changing from a single country to the whole globe. The whole globe is a marketplace now either in terms of providing services or in terms of being a potential revenue generation market.

Till the beginning of this decade it was only India as a service providing nation with the software industry experience and offering low cost resources. Now if you talk about the nations which were potential buyers of these services the only name we could say 6-7 years ago was America.

America was the only explored market where India uses to provide services as being the only major provider. In the initial times India only has low level designing and coding work in all the projects. The higher level architectural designs were done in USA, UK or the project parent company. Its only recent that the CG (center of gravity) of this structure has changed and there are research projects coming in India and the companies are investing hugely in the R&D departments to keep up the growth graph.

Recently an Indian company is working on a research and development project for a giant US based IT company on a mainframe UI application which will automate all the processes which were used to be done at the backend by high level code commands. This is going to be a landmark in the field of technology.

So the motive of the above example is to highlight the upcoming trends in the Indian IT industry. The industry has matured a lot in the last few years and is capable of producing results comparable to the high wage markets like US and UK. Now if we consider other service providing low wage countries as china, Taiwan, Philippines, Romania and others they are at the stage where India was 10 years back. And the main point these countries are working upon is the language barrier which needs to be taken care of.

So the result of the whole matter is that it’s a complete cyclic process and if a country slows down its speed the others following will lead.

India Experimenting

During the last decade the Indian market has seen a huge penetration in terms of the global products. You can see the presence of very international brand, every technology and every product in the Indian market. You can find it all here.

The reason for this kind of penetration of the global products in the Indian Market is the increased purchasing power of the customer or the general citizen here. A common Indian is willing to pay more for a better product. The living standard has risen to a level comparable to the other major civilizations of the world. Now the Indian customer wants the best possible option.

The Indian market has also become quite experimental as well, when it comes to fashion or food habits. If you travel to the metros you may see the distinct difference in the fashion trends as compared to the last half decade.

If you talk in terms of the Indian food industry there have been drastic changes and Indian has now learnt to acknowledge the international food and has moved on from the traditional Indian food. You can see the market place crowded with good Italian, Continental and Chinese food. India has started loving the taste of cheese and pasta and is ready to experiment in their food habits.

Another change of trend India has seen in the last few years is in the drinking habit. Beer is the new favorite of the youth in India and it has been started being considered in the beverage section. Wine is another growing trend in India; people have started developing their taste buds for the international and Indian wines. Though its more of in the sophisticated class up till now. The Indians can distinguish their wines now and know which wine goes with which kind of food. The most admitted fact is that wine makers took special pains to produce flavors to go with Indian curry.

So all the young and lively people out there go out and experiment with your food, clothes and lifestyle as now you have the options and the best of them