During the last decade the Indian market has seen a huge penetration in terms of the global products. You can see the presence of very international brand, every technology and every product in the Indian market. You can find it all here.
The reason for this kind of penetration of the global products in the Indian Market is the increased purchasing power of the customer or the general citizen here. A common Indian is willing to pay more for a better product. The living standard has risen to a level comparable to the other major civilizations of the world. Now the Indian customer wants the best possible option.
The Indian market has also become quite experimental as well, when it comes to fashion or food habits. If you travel to the metros you may see the distinct difference in the fashion trends as compared to the last half decade.
If you talk in terms of the Indian food industry there have been drastic changes and Indian has now learnt to acknowledge the international food and has moved on from the traditional Indian food. You can see the market place crowded with good Italian, Continental and Chinese food. India has started loving the taste of cheese and pasta and is ready to experiment in their food habits.
Another change of trend India has seen in the last few years is in the drinking habit. Beer is the new favorite of the youth in India and it has been started being considered in the beverage section. Wine is another growing trend in India; people have started developing their taste buds for the international and Indian wines. Though its more of in the sophisticated class up till now. The Indians can distinguish their wines now and know which wine goes with which kind of food. The most admitted fact is that wine makers took special pains to produce flavors to go with Indian curry.
So all the young and lively people out there go out and experiment with your food, clothes and lifestyle as now you have the options and the best of them
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