Friday, September 24, 2010

The Wine Industry in India




The Indian wine industry has seen a revolutionary change in the last few years. Though Wines in India have come up as a trend rather than as a culture as in the other European countries.

The Indian wine companies like Sula, ND wines are the once that could be seen most commonly on the stands in the liquor shops. These are the brands the common Indian knows and uses. Its only the color or the name and the bottle that attracts most of us and we have no idea what we are drinking. Most of the wines are not even kept at the adequate temperatures for them. We could see the white wine and the red wine stocked together. That's amusing as the white wine if kept at higher temperatures more than 12 degree C it turns into vinegar, looses its taste, odor and acidity. Though the red wine is supposed to be at room temperature but that does not include 48 degree C temperatures in the Indian subcontinent.

There are some differences in stocking organic and inorganic wines but who cares its all the same in here.

Though there is a demand of fine french wines ans well as Italian wines in India but that is more restricted to the upper segment of the society. These imported wines are not available on general counters , there are very few suppliers and could be found at some good hotels and food joints only.

The point is that though India has grown into a beer drinking nation but still for wines to be accepted there is a lot of time.

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